Elena is a pioneer in providing innovative new mobility options to car dealers and the broader automotive industry. Now in her 4th year with Lyft for Business, the B2B product division of Lyft, Elena introduces new automotive service offerings, by using her knowledge and relationships in the retail and fleet side of the business. Acting as a bridge between new mobility service solutions and the traditional automotive retail and commercial segments, she has helped to change what was once seen as an adversarial relationship into one that works together to solve the greater needs of retail customers.